“Can’t of Coke”


When coaching executives, one point I try to drive home is don’t be a “Can’t of Coke”.

What does this mean?

  1. Just because the voice inside your head is saying you “can’t do it” with a long list of reasons why it won’t work, challenge yourself to identify at least one way you can get something accomplished.
  2. Mistakes happen, sometimes very public ones (e.g. this image from Reddit, Inc.). Focusing on the problem creates a stuck mindset. Instead, acknowledge what happened with compassion and without blame, and quickly address it.

Most high performing leaders hate mistakes. If it isn’t a life or death scenario, chances are things will ultimately be ok.

Leave it to The Coca-Cola Company to bottle “refreshing” lessons into a 12oz.